Jun 8, 2017

Posted by in Business, Finance, Fundraising | Comments Off on A Guide To Mummy Blogs

A Guide To Mummy Blogs

Blogging is a super important part of your business, it can: Position you as an expert in your field; Help search engines to find you better, which means more traffic and more potential customers; Give your business personality – people like to deal with other people; Build your trust and likeability factor. Unfortunately blogging for your business can be a bit tricky to nail if youre not sure what youre doing. Theres just so much conflicting and confusing information. Stuff like: A fantastic blog will get your business more attention… but it isn’t about your business.  It’s a great opportunity to sell your services… but first you’ve got to solve your clients problems for free. (And these are both bits of advice I always give my business blogging clients!). Confused? Lots of people are, which is why business blogging can be an epic success, or a total fail. So for all the super mumpreneurs out there who are already running their own business (or getting ready to) Heres the Be a Mummy Blogger Guide to Business Blogging.

Setting up your blog

If you already have a website and your host offers a blogging facility as part of its package this is the simplest way of starting off. This way your blog features in your main menu and sits alongside the products or services you want to offer readers.

If not, then you’ll need to use a blog platform. Three of the most popular and easy to use are: WordPress.com, Blogger.com, Tumblr.com. All have a range of easy-to-use, free templates to choose from and you can upload your own images to create a look that complements the rest of your online branding. There are pros and cons to each platform, WordPress.com has more templates to choose from than Blogger, but Blogger gives you automatic and built in access to many of Googles brilliant analytical features. Tumblr is more of a community but you have to go through a whole like five people, follow five blogs process before you can get set up.