Jun 8, 2017

Posted by | Comments Off on Mummy Blogs-Fundamentals Explained

Mummy Blogs-Fundamentals Explained

Products and/or services-A blog is the perfect place to show off your skills, be they cooking, crafting or copywriting. If youre keen to sell your services then include a portfolio or gallery on your blog along with a way interested buyers can get in touch. If youre a creative crafter with items to sell then feature your work on your blog and set up a link to an online shop where readers can buy products they like. One of my favourite examples of a mummy blogger rockin her design skills is the Happy Loves Rosie blog by Happy Harris. Her blog is the go to destination for Brit chic!

Affiliate schemes-Dont have anything of your own to sell? There are hundreds of businesses out there who pay generous commissions to bloggers who sell their products or services. Sites like Moms Affiliate specialise in connecting mummy bloggers with relevant brands. The key with affiliate schemes is to always consider your readers. Only ever go with what you are 100% sure they will love. Start promoting bank accounts on a blog about cooking and your subscriber numbers will plummet like a proverbial Titanic. And that pretty much sums it up!

Write epic, inspiring content, build a loyal readership and market yourself skilfully and your blog has the potential to make you a real income. Of course well cover all that, and go into more detail on each of the potential revenue channels above very soon. Remember, success has found hundreds of mummy bloggers already and it can find you.

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Jun 8, 2017

Posted by | Comments Off on Important Information on Mummy Blogs

Important Information on Mummy Blogs

Many mummy bloggers treat their blogs as a sort of online diary, which is fine if you’re doing it as a hobby or building an audience to eventually monetize your blog. But your blog is different. Its a promotional tool for your business, or rather, it soon will be! So, your blog MUST be full of fantastic content that people who might want to use your services or buy your products love. Its got to be useful, inspirational and informative. By the end of each post you want to have readers heading to that order form!

Your posts should always be related to your industry. Basically people want you to solve their problems for free. Ironically, the better you do that, the more likely they are to hire or buy from you. Of course that doesn’t mean you giveaway all your best stuff. Just enough to get people thinking: Yeah, I like this, I want more. You can do this with just two simple post formats: The Problem Solver and The Event. So, say I ran a cleaning business, my problem solving posts might include: 5 common reasons your drains get blocked, 3 simple secrets to keeping your drains clean and clear, Why you need to hire a cleaner.

Some event posts might be: Today we’re interviewing talented people to join our top cleaning team! We’re going shopping for the latest and most efficient drain unblocking equipment. When you mention a product or service that you sell, for example a blog critique, always link it to the sales page on your website and end your post with a call to action, either a suggestion that the reader subscribe to your blog, or that they check out your product pages for more information or inspiration!

If you don’t mind paying for your blog and you want the extra reassurance of your own hosting then WordPress.org is the way to go. You simply download the software and sign up to a host (there are lots to choose from on the WordPress.org website). Most hosts do special offers for annual subscriptions and lots of them offer a free domain name too.

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Jun 8, 2017

Posted by | Comments Off on A Guide To Mummy Blogs

A Guide To Mummy Blogs

Blogging is a super important part of your business, it can: Position you as an expert in your field; Help search engines to find you better, which means more traffic and more potential customers; Give your business personality – people like to deal with other people; Build your trust and likeability factor. Unfortunately blogging for your business can be a bit tricky to nail if youre not sure what youre doing. Theres just so much conflicting and confusing information. Stuff like: A fantastic blog will get your business more attention… but it isn’t about your business.  It’s a great opportunity to sell your services… but first you’ve got to solve your clients problems for free. (And these are both bits of advice I always give my business blogging clients!). Confused? Lots of people are, which is why business blogging can be an epic success, or a total fail. So for all the super mumpreneurs out there who are already running their own business (or getting ready to) Heres the Be a Mummy Blogger Guide to Business Blogging.

Setting up your blog

If you already have a website and your host offers a blogging facility as part of its package this is the simplest way of starting off. This way your blog features in your main menu and sits alongside the products or services you want to offer readers.

If not, then you’ll need to use a blog platform. Three of the most popular and easy to use are: WordPress.com, Blogger.com, Tumblr.com. All have a range of easy-to-use, free templates to choose from and you can upload your own images to create a look that complements the rest of your online branding. There are pros and cons to each platform, WordPress.com has more templates to choose from than Blogger, but Blogger gives you automatic and built in access to many of Googles brilliant analytical features. Tumblr is more of a community but you have to go through a whole like five people, follow five blogs process before you can get set up.

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